eWritable > Blog > No Black Friday Deals for the Supernote A5X/A6X

No Black Friday Deals for the Supernote A5X/A6X

Today, Supernote announced that it would not offer any Black Friday deals this year or any other year going forward.

In a statement sent out to their email list and posted on their blog, Supernote explained that previous black Friday deals resulted in many impulse buys, which took their staff away from providing value to existing users as they worked on order fulfilment and returns. They also believe the pressure of sales targets impacts the work-life balance of their staff.

They also announced that the next generation of their Heart of Metal (HoM) pen would be released before Christmas. Read the full statement below:

To answer the many questions we’ve received recently about whether or not Supernote will have a Black Friday or Cyber Monday sale, we wanted to clarify here.

After careful consideration, we’ve decided to skip Black Friday sales forever. We don’t think Black Friday sales are a good fit for our niche products and they’ve caused many “irrational purchases” and returns in the past, forced our already limited efforts being shifted to handling purchases and returns, which detracted from our ability to provide quality service to our existing users and went against our philosophy of “existing users first”. We believe that providing ongoing support is more valuable than one-time discounts. In addition, when we’re busy with sales, it’s hard for us to get work done on features—we don’t want the whole company feeling pressured about meeting “big sales goals” during Black Friday, we want them to enjoy work-life balance as usual.

We often have other exciting events in the lead-up to Christmas, such as last year’s raffle giveback and the Christmas-themed gift wrapping. This year, we’ll be launching the next generation of Heart of Metal pens before Christmas. So if you’re a fan of the Heart of Metal series, keep an eye out! Be sure to check back on our website so you can get your hands on one of these limited-edition writing instruments.

Supernote Blog

Supernote is known for its quality products and excellent customer service, so this decision aligns with its brand values. It’s refreshing to see a company prioritizing its employees and customers over short-term profits.

About the author

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Dan Dutton is passionate about E-ink writing tablets, which bring together the pleasure of writing on paper with the power of digital technology. When he bought his first tablet, he realised that there wasn't a lot of unbiased information available for people that were considering buying an E-ink tablet, and so he built eWritable.

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